What actually moves the needle in healthcare PPC.
How we structure Google and Bing campaigns for regulated healthcare - from treatment-level keywords to compliance-safe ad copy that still converts.
The journal
Ideas, playbooks & field notes from healthcare marketing.
Honest writing on what's working - and what's not - for clinics, pharmacies and healthcare brands growing online. New articles land every other Friday; subscribe below to get them first.
What we write about
Four themes, zero fluff.
Every article is written from live client work - not recycled theory. Here's the territory The Journal covers.
Turning clicks into booked appointments.
The landing page, booking flow and follow-up patterns we use to convert paid traffic into real patients for pharmacies, clinics and dentists.
Marketing in a regulated industry.
What GPhC, ASA and platform healthcare policies mean for your ads - and how to grow fast without tripping compliance rules.
Field notes from live healthcare accounts.
Anonymised lessons from the campaigns we run every day - what we tested, what we learned and what we'd do differently.
Newsletter
One growth hack at a time.
Short, practical growth hacks to scale your practice. No fluff, unsubscribe anytime.
Can't wait for the next article? Ask us your question directly - we answer every healthcare marketing question we get.
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