What actually moves the needle in healthcare PPC.
How we structure Google and Bing campaigns for regulated healthcare - from treatment-level keywords to compliance-safe ad copy that still converts.
The Journal
Ideas, playbooks & field notes from healthcare marketing.
Honest writing on what's working - and what's not - for clinics, pharmacies and healthcare brands growing online. New articles land every other Friday; subscribe below to get them first.
What we write about
Four themes, zero fluff.
Every article is written from live client work - not recycled theory. Here's the territory The Journal covers.
Turning clicks into booked appointments.
The landing page, booking flow and follow-up patterns we use to convert paid traffic into real patients for pharmacies, clinics and dentists.
Marketing in a regulated industry.
What GPhC, ASA and platform healthcare policies mean for your ads - and how to grow fast without tripping compliance rules.
Field notes from live healthcare accounts.
Anonymised lessons from the campaigns we run every day - what we tested, what we learned and what we'd do differently.
Newsletter
One useful idea, every other Friday.
Short, practical notes on healthcare marketing. No fluff, unsubscribe anytime.
Can't wait for the next article? Ask us your question directly - we answer every healthcare marketing question we get.
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