Kyoto Digital

Our solutions

Bing Ads.

Microsoft Advertising for healthcare providers. Lower competition, strong patient intent.

20–40% lower CPC vs Google · UK healthcare focus

Book a discovery callSee our work

What we do

Built for healthcare, not generic business.

  • Search on Microsoft's Network

    Bing, Yahoo and AOL combined. Often overlooked, consistently under-priced. Healthcare searches on Bing skew older, higher income - exactly the patient profile for private services.

  • Lower CPCs, Same Intent

    Cost per click on Bing is typically 20–40% lower than Google for equivalent healthcare terms. We import and adapt your Google campaign structure, then optimise natively.

  • Audience Targeting

    Microsoft's LinkedIn Profile Targeting lets us layer professional attributes (job title, industry, company size) onto search - useful for GP surgery and occupational health campaigns.

  • Full Tracking

    UET tag implementation, conversion goal setup, and integration with existing GTM containers.

Selected results

Real bookings. Real numbers.

  • 700

    travel clinic bookings in 90 days

    Single-site travel clinic

  • £8.64

    cost per blood test patient acquisition

    Central city location

  • £1M+

    ad spend managed annually & profitably 

    Across all healthcare providers

Who it works for

Healthcare providers we work with.

Pharmacies

Pharmacies

See details
Online pharmacies

Online pharmacies

See details
Travel clinics

Travel clinics

See details
Aesthetics clinics

Aesthetics clinics

See details
Dentists

Dentists

See details
Private clinics

Private clinics

See details

What's included

Everything you need, nothing you don't.

  • Account audit or build from scratch
  • Google campaign import and native optimisation
  • UET tag and conversion tracking setup
  • LinkedIn Profile Targeting audience layering
  • Monthly performance reporting
  • Ongoing optimisation

Pricing

Straightforward pricing. No hidden fees.

  • Most popular

    Bing Ads Management

    From £250/month

    Best for: Healthcare providers wanting cheaper clicks alongside Google

    • Microsoft Ads account setup or audit
    • Search campaign build and management
    • UET conversion tracking
    • Compliant ad copywriting
    • Monthly performance report
    • Ongoing optimisation
    Book a discovery call
  • Bespoke

    Bespoke package

    Custom

    Multi-location groups, high-spend accounts, or full-service campaigns that need a tailored structure and dedicated support.

    Full account build and restructure
    Dedicated account manager
    Custom reporting dashboard
    Priority support
    Get a custom quote

Management fee is separate from your ad spend budget. Minimum recommended ad spend: £300/month.

Our process

From first call to first sale.

  1. 01

    Discovery

    We audit your current Google account (if any) and identify which campaigns translate best to Bing's audience.

  2. 02

    Build

    Import or build from scratch, then rewrite ad copy and bidding to suit Microsoft's network.

  3. 03

    Launch

    Campaigns go live with UET tracking and conversion goals. Close monitoring in the first 14 days.

  4. 04

    Optimise

    Monthly review cycles: search term mining, audience layering, bid adjustments and reporting.

FAQ

Questions we get asked.

Don't see your question? Book a discovery call and we'll answer it directly.

Ready to grow?

Book a discovery call and we'll show you exactly how Bing could deliver cheaper bookings alongside your Google campaigns.

Book a discovery callSee our work