A leading healthcare ads agency, an idea born in Kyoto, a studio built in Derby.
The road from agency life, to a quiet idea in Japan, to a healthcare-only studio in Derby.
Chapters of growth.
How a niche insight grew into a healthcare-only studio working with providers across the UK.
- 01 - The beginning
A foundation in pharmacy marketing.
Our founder Simy Choudhary cut his teeth at a leading pharmacy marketing agency - learning, first-hand, how the right digital strategy moves the needle for healthcare brands.
- 02 - 2022
Leading the team to the C&D Awards.
Under Simy's lead, the team was recognised at the 2022 Chemist & Druggist Awards - a milestone that proved healthcare marketing, done properly, deserves its own stage.
- 03 - A turning point
Backpacking through Kyoto, Japan.
Stepping back from agency life, Simy went travelling. It was in Kyoto - between temples, mountains and quiet mornings - that the idea for a healthcare-only studio was born.
- 04 - 2024
Becoming a D2N2 member.
Joining the D2N2 Growth Hub in 2024 connected us with the region's high-growth network - and unlocked the support and partnerships that helped scale the studio.
- 05 - 2026
Awarded East Midlands Chamber membership.
In 2026 we were awarded membership of the East Midlands Chamber - covering Derbyshire, Leicestershire and Nottinghamshire - recognising our work supporting healthcare businesses across the region.
- 06 - Today
Helping healthcare providers across the UK grow.
From our studio in Derby, we help pharmacies, clinics and surgeries harness growth through PPC, web and digital acquisition channels - built for healthcare, end to end. Now a team of four, we continue to expand and grow.
The Kyoto Digital team - Derby studio.