Who we serve
Private clinics.
Turning private treatment demand into a fully booked surgical list, procedure by procedure.
The challenge
Build a profitable minor surgery list inside your clinic.
Private clinics running day-case procedures and minor surgery face a different challenge from consumer healthcare. Patients researching skin tag removal, cataract surgery and minor procedures compare providers on location, waiting time and price, and they shortlist two or three clinics before they ever make contact.
Search volumes are lower and more procedure specific than general healthcare, so a single generic campaign never works. Each procedure needs its own keywords, ad copy and landing page, or the budget goes to the wrong enquiries. And because a cataract or minor surgery booking is worth far more than a routine appointment, tracking has to separate consultations from procedures or you can never tell what is paying for itself.
Then there is the website. A clinic page with no pricing guide, no procedure information and no online booking loses patients who were ready to pay. Speed to booking is what separates a clinic doing a handful of private procedures a week from one with a full surgical list.
Services we market
Procedures your patients research and book.
Your budget goes where the demand already is, the procedures patients are actively searching for and comparing.
Skin tag and lesion removal
One of the most searched minor cosmetic procedures. Reach patients comparing local clinics on price, turnaround and reviews, and convert them with clear pricing and fast booking.
Cataract surgery
High-value day-case surgery with strong demand from patients seeking faster treatment than NHS waiting lists allow. Marketed against refractive and private cataract searches.
Minor surgery
Cyst, mole and lesion removal, ingrown toenail and laceration repair. Marketed to patients wanting same-week appointments and clear upfront pricing.
Mole checks and skin assessment
Mole mapping and dermatology assessment sold as paid consultations that lead into treatment, reaching patients researching suspicious lesions and skin checks.
Vasectomy and day-case procedures
Clear search demand from patients researching quick turnaround and local providers. Booked as scheduled day cases with pre-consultation built into the journey.
Health MOTs and diagnostics
Private health checks, ECG and blood panels that fill the diary between surgical lists, marketed on convenience, reassurance and speed of results.
For your clinic
Our marketing solutions built around your clinic.
From a single-procedure launch to multi-site clinic groups, we run campaigns that generate qualified consultations at a cost per enquiry you can bank.
Google Ads
Procedure-specific campaigns for skin tag removal, cataract surgery and minor surgery. Copy focused on speed and outcomes, not price, with location-specific landing pages.
Bing Ads
Lower competition and cheaper clicks across Bing, Yahoo and AOL. A strong secondary channel for procedure-specific private clinic searches that convert well.
Meta Ads
Reach patients in your catchment who haven't searched yet but fit the profile, with procedure-focused creative and clear consultation CTAs.
Shopping Ads
Promote retail clinic products and at-home diagnostics through a properly managed product feed, where relevant to your clinic.
Web development
Booking-first procedure pages with pricing guides, before-and-after galleries and online booking built in, plus ongoing development support.
ChatGPT Ads(Coming soon)
Place your clinic inside AI-powered search moments as patients begin asking ChatGPT about skin tag removal, cataract surgery and minor procedures.
How we help
A focused approach to qualified enquiries.
Procedure-specific Google search
Separate campaigns per procedure: skin tag removal, cataract surgery, minor surgery and mole checks. Copy focused on speed and outcomes, not price. Location-specific landing pages around your catchment.
Meta for private procedures
Reach patients in your catchment who haven't searched yet but fit the profile, with procedure-focused creative and clear consultation CTAs that move people to book.
Landing pages and web development
Fast procedure pages with pricing guides, before-and-after galleries and online booking built in, maintained and improved as the clinic grows.
How we work
From kick-off to a full surgical list.
01
Audit and procedure mapping
We review your procedures, pricing, theatre capacity and catchment so campaigns are built around the consultations and surgery lists you can actually deliver.
02
Tracking and booking setup
Conversion tracking on every form, call and booking, with your consultation and procedure booking system wired in before spend goes live.
03
Campaign and page build
Procedure-specific keyword research, outcome-focused ad copy and a booking-first landing page built for each high-value procedure.
04
Scaling and optimisation
Budgets weighted to the procedures with the best return, optimised weekly against cost per qualified consultation, not cost per click.
05
Monthly reporting
Enquiries, cost per enquiry and revenue by procedure. Clear next steps and a direct line to your account lead.
What good looks like
The numbers behind our work.
Private clinics we work with keep their surgical lists full year round, with campaigns built around the procedures that actually pay.
- 10+
- Years in healthcare advertising
- 75+
- Providers across the UK
- £1M+
- Managed in ads budget
- 1000s
- Patients booked in for treatment
FAQ
What clinic owners ask us.
Don't see your question? Book a discovery call and we'll answer it directly.
Ready to fill your surgical list?
Book a discovery call and we'll map out where your next private procedures come from, and what it should cost to win them.