Who we serve
Online pharmacies.
Turning regulated prescription products into profitable patient acquisition.
The challenge
Drive sales for your distance selling pharmacy business.
Distance selling pharmacies have grown fast, and so has the scrutiny. Online pharmacies operate under category level restrictions on Google and Meta for prescription and controlled products. Certification, landing page review and ad copy policy all sit between you and the click, and one wrong phrase gets the account suspended.
Tracking is the second problem. Privacy rules limit what you can send back to ad platforms for health purchases, so signal quality collapses and Smart Bidding optimises against incomplete data. Most accounts we audit are bidding blind on their highest margin products.
Then there's margin. Weight management, sexual health and travel medicine are competitive, high-CPC categories. Profit comes from product-level ROAS targets and feed discipline, not from a single blended account goal.
Categories we market
Treatments your patients order online.
Your budget goes where the demand already is, the treatments patients are actively searching for and ordering.
Weight management
Mounjaro, Wegovy and Saxenda. The highest-demand and most competitive online pharmacy category in the UK.
Sexual health
ED treatment, STI testing kits and contraception. High repeat rate and strong lifetime value when acquisition is priced properly.
Prescription repeats
Repeat prescription services and NHS-to-private switching campaigns built for subscription-style retention.
Travel medicine
Antimalarials and travel kits sold online, with seasonal demand peaks we plan budget around.
OTC and supplements
Unrestricted product ranges scaled through Shopping and Performance Max to subsidise blended acquisition cost.
Skin and hair
Acne, hair loss and dermatology treatments - visual categories that perform on Meta as well as search.
For your pharmacy
Our marketing solutions built around your online pharmacy.
From first-time scale-ups to established distance selling pharmacies, we run campaigns that grow revenue at a ROAS you can actually bank.
Google Ads
Capture high-intent buyers searching for treatment online with search and Performance Max campaigns that pass pharmacy policy review.
Bing Ads
Lower competition and strong returns across Bing, Yahoo and AOL - often the cheapest profitable channel for regulated products.
Meta Ads
Acquisition and retargeting for non-prescription ranges, with Conversion API set up to protect signal without exposing health data.
Shopping Ads
Product feed built and managed for regulated health categories, with ROAS targets set by product margin.
Web development
Landing pages, product page CRO and ongoing development support to keep your store fast, secure and converting.
ChatGPT Ads(Coming soon)
Place your pharmacy inside AI-powered search and discovery moments as patients begin asking ChatGPT for trusted providers.
How we help
A focused approach to profitable growth.
Performance Max and Shopping
Product feed built and maintained for regulated health categories. Asset groups split by category - weight management, sexual health, contraception, travel - each with its own margin-based ROAS target and compliant copy.
Paid search that passes review
High-intent generic terms like 'buy Mounjaro online' and 'online prescription service UK' captured with tightly controlled ad copy written against Google's pharmacy policy, so campaigns stay live.
Tracking, feed and site health
Server-side tracking and Conversion API for clean signal without exposing sensitive health data, plus product page CRO and development support to protect conversion rate as you scale.
How we work
From kick-off to profitable scale.
01
Audit and margin mapping
We review account structure, feed health, policy history and product margins so ROAS targets are set on profit, not revenue.
02
Tracking and feed build
Server-side tracking, Conversion API and a clean, fully attributed product feed built before spend scales.
03
Compliant campaign build
Category-level asset groups, keyword research and ad copy reviewed against MHRA, ASA and platform pharmacy policy.
04
Scale and optimise
Daily monitoring in the first two weeks, then weekly optimisation - budget moved to the categories returning profit.
05
Monthly reporting
Spend, revenue, ROAS by category and cost per new customer. Clear next steps, direct line to your account lead.
What good looks like
The numbers behind our work.
£40k/month ad spend scaled at profitable ROAS for a regulated online pharmacy across Shopping and Performance Max.
- 10+
- Years in healthcare advertising
- 75+
- Providers across the UK
- £1M+
- Managed in ads budget
- 1000s
- Patients booked in for treatment
FAQ
What online pharmacy owners ask us.
Don't see your question? Book a discovery call and we'll answer it directly.
Ready to scale your online pharmacy?
Book a 30-minute discovery call. We'll walk through your categories, current ROAS, and exactly how we'd scale profitably.