Kyoto Digital

Who we serve

Pharmacies.

Private pharmacy services booked. Every week.

The challenge

Competing against the high-street giants.

Community pharmacies running private services - travel clinic, ear wax removal, blood testing, flu and COVID vaccinations, weight loss treatment, cryotherapy - struggle to compete with the brand awareness of Boots and Lloyds. Patients searching for treatment online see the chains first, and the local pharmacy with better service rarely gets the click.

Generic marketing agencies don't understand ASA and MHRA restrictions. Most campaigns are either non-compliant, get rejected at review, or burn budget on keywords that look high-volume but don't convert. We've seen accounts suspended for ad copy a junior would have flagged.

Pharmacy marketing is its own discipline. Tight catchments, regulated copy, seasonal demand, and patient trust signals that don't apply to consumer brands. That's what we do, all day, every day.

Services we market

The private services your patients book.

Each treatment has its own creative, landing page, and conversion path. No homepage routing, no generic ads.

  • Travel clinic

    Yellow fever, malaria, typhoid, hepatitis - seasonal demand peaks we build campaigns around.

  • Ear wax removal

    Microsuction and irrigation. High local search volume, low competition in most catchments.

  • Blood testing

    Private blood tests and health checks booked online. High-margin services with strong search intent.

  • Flu & COVID vaccinations

    Seasonal vaccination clinics for private patients, corporate bookings, and walk-in campaigns.

  • Weight loss treatment

    Mounjaro, Wegovy, Saxenda - the highest-demand private pharmacy service in the UK right now.

  • Cryotherapy

    Wart, verruca and lesion removal. A growing private service with low competition and high margins.

How we help

A focused approach to patient acquisition.

  • Local Google Search

    Target patients within your catchment searching for specific treatments. 'Weight loss injections Derby', 'travel vaccinations near me', 'ear wax removal [city]'. Compliant copy, tight geo-targeting, and landing pages that convert.

  • Meta Advertising

    Reach patients in your postcode area before they even search. Scroll-stopping creative for weight management, travel, skincare and ear care - built to comply with Meta's health policies while driving real consultation bookings.

  • Landing pages and web development

    Treatment-specific landing pages that load fast, read well on mobile, and guide patients straight to booking. Backed by our ongoing web development support packages to keep everything secure, fast and converting.

How we work

From kick-off to booked patients.

  1. 01

    Discovery and audit

    We start with a deep audit of your catchment, current digital footprint, competitor campaigns, and the private services you want to grow. Output: a prioritised plan.

  2. 02

    Tracking and landing pages

    Before a single ad runs, we set up conversion tracking properly - GTM, Calendly events, call tracking, CAPI. Treatment-specific landing pages built where needed.

  3. 03

    Campaign build

    Compliant ad copy, keyword research, audience strategy, creative direction. Built around your treatments, your catchment, and your booking flow.

  4. 04

    Launch and optimise

    Live campaigns monitored daily for the first 14 days, then weekly optimisation. Underperforming keywords paused, winning creative scaled, budget reallocated to what books patients.

  5. 05

    Monthly reporting

    Clear monthly reports: spend, bookings, cost per booked patient, what's working, what's next. No vanity metrics. Direct line to your account lead.

What good looks like

The numbers behind our work.

10+
Years in healthcare advertising
75+
Providers across the UK
£1M+
Managed in ads budget
1000s
Patients booked in for treatment

FAQ

What pharmacy owners ask us.

Don't see your question? Book a discovery call and we'll answer it directly.

Ready to grow your private services?

Book a 30-minute discovery call. We'll walk through your catchment, current performance, and exactly how we'd grow private bookings for your pharmacy.

No obligation · 30 min · Direct with a strategist