The challenge
Our client had virtually no online presence. Aside from an outdated website and the occasional organic social media post, they relied heavily on Deliveroo and Uber Eats for orders. Wanting to drive more direct in-house orders, they invested thousands in a brand-new website with built-in ordering functionality. However, with a limited budget of just £600 per month, making every pound count was crucial to success.
The client had aspirations for expansion, and driving more orders for their existing three locations was paramount. With over 10,000 takeaway-related enquiries per month on Google, the search demand was there. We proposed PPC management, as we believed this would be the most economical option.
The solution
There was a strong demand for pizza-related searches in Leeds. After conducting keyword research, we decided that search campaigns were the way to go. We also wanted to maximise the impact of the client’s high-quality in-house content, so we paired the search campaigns with Performance Max (PMax) campaigns.
We took the time to understand the client’s margins and key menu items they wanted to push. To optimise results, we structured the campaigns by category—separating takeaway items like pizzas, kebabs, and burgers. Alongside this, we launched a broader PMax campaign focused on increasing overall brand presence and driving more direct orders.
Our approach
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Consultation
We learnt about what our clients goals were, their USP's and what they had already tried
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Strategy
The clear objective was takeaway orders. Search and PMAX campaigns were the way to go.
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Preparation
We set up a shared document to collaborate on the ad copy, content and keywords
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Setup
We set up conversion tracking and launched a highly targeted PMAX and search ads
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Optimisation
We split out the campaigns by individual items and then A/B tested what sold best. We then doubled down on these items
Here's an overview of what we achieved
We partnered with a rising pizza chain in Leeds to generate an additional 1,000 takeaway orders per month—fuelling growth and enabling franchise expansion. Let us help you supercharge your restaurant orders.
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300%
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200%
Increase in phone calls
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25%
Overall conversion rate
What our experts have to say
Content was key to the effectiveness of this campaign. The client invested heavily in high-quality photos and videos, which we were able to incorporate into the Performance Max campaigns. Effective keyword targeting helped us stretch the client’s budget further than ever. If you're looking to grow your pharmacy business, reach out to us. We would love to collaborate.
What our clients have to say
Highly recommend Simy!
I recently had the pleasure of working with Kyoto Digital, and I can't recommend them highly enough! Their expertise in paid advertising is second to none, and their ability to create tailored strategies that deliver real results is truly impressive.Thank you, Simy, for your incredible work!
Amazing at Google Ads and always delivers excellent results. Highly recommend.
I've worked with Kyoto Digital for over 6 months now and his Google ads/PPC campaign management expertise is very comprehensive. The ppc accounts have consistently returned a high ROI and I would recommend any medium to large businesses to have a consultation with Kyoto Digital.
Simy has been leading our Google performance marketing for the past “x” months, and we couldn’t be happier with the results! Despite working with a modest budget, Simy managed to generate very potential leads and achieve an impressive 5-6X ROAS. We highly recommend him for any digital marketing needs!
Simy has provided our pharmacy business with a great service to date. He’s diligent in his work and is constantly communicating and aiming to progress our digital presence.
Highly recommend Kyoto Digital - working with Simy has been a great experience!
Scale your business with Kyoto Digital
Our Derby-based paid ads agency has worked with roofing suppliers to online clothing stores to NHS pharmacies. Let’s scale your company now.
