The challenge
Our client had previously been working with another digital marketing agency for over 2 years. They were investing thousands per month, but had no idea how many leads were being generated and what percentage of their total bookings came from Google Ads. They also felt that with one campaign, they were not maximising the demand for travel vaccine bookings in Central London.
This pharmacy was further along the digitisation journey compared to other pharmacies, but also recognised they were miles off the industry leading travel clinics. They wanted to catch up and catch up fast. We decided to overall their current Google Ads strategy was the way to go.
The solution
The first we did was create a Google Tag Manager account, set up tracking on phone call clicks and booked appointments. Providing us 100% accuracy on results. We switched over from ineffective smart campaigns. These campaigns are great for an initial presence, but with their broad and limited targeting, scaling them out is impossible.
We learnt about the clients propriety vaccines and the margins involved and set up highly targeted search campaigns. The client has a large and competitive budget to work with (£3000 per month). We carefully structured the campaigns to prioritise high-margin vaccines, ensuring the best return on ad spend. By continuously optimising bids and ad copy, we maximised visibility and conversions, driving consistent growth month after month.
Our approach
-
Consultation
We learnt about what our clients goals were, their USP's and what they had already tried
-
Strategy
The clear objectives was bookings. We recommended optimised search campaigns
-
Preparation
We set up a shared document to collaborate on the ad copy, content and keywords
-
Setup
We set up conversion tracking and launched a highly targeted search ads
-
Optimisation
We continued to scale out the campaign per vaccine type and drive down the overall cost per conversion
Here's an overview of what we achieved
We helped a travel clinic become a leading provider, generating 500+ patient leads per month and unlocking untapped revenue. We can do the same for your pharmacy with the power of Google Ads.
-
400%
-
200%
Increase in phone calls
-
11.28%
Overall conversion rate
What our experts have to say
Accurate and conversion tracking was the key here. By giving our client full transparency on results, we were able to suitably scale out the campaigns and drive even more travel clinic bookings. If you're looking to grow your pharmacy business, reach out to us. We would love to collaborate.
What our clients have to say
Highly recommend Simy!
I recently had the pleasure of working with Kyoto Digital, and I can't recommend them highly enough! Their expertise in paid advertising is second to none, and their ability to create tailored strategies that deliver real results is truly impressive.Thank you, Simy, for your incredible work!
Amazing at Google Ads and always delivers excellent results. Highly recommend.
I've worked with Kyoto Digital for over 6 months now and his Google ads/PPC campaign management expertise is very comprehensive. The ppc accounts have consistently returned a high ROI and I would recommend any medium to large businesses to have a consultation with Kyoto Digital.
Simy has been leading our Google performance marketing for the past “x” months, and we couldn’t be happier with the results! Despite working with a modest budget, Simy managed to generate very potential leads and achieve an impressive 5-6X ROAS. We highly recommend him for any digital marketing needs!
Simy has provided our pharmacy business with a great service to date. He’s diligent in his work and is constantly communicating and aiming to progress our digital presence.
Highly recommend Kyoto Digital - working with Simy has been a great experience!
Scale your business with Kyoto Digital
Our Derby-based paid ads agency has worked with roofing suppliers to online clothing stores to NHS pharmacies. Let’s scale your company now.
