The challenge
COVID brought significant change for the client. For decades, they relied on local foot traffic from roofers, but with new competitors emerging nationwide, it became clear they needed a strong online presence—fast. They launched a brand website to compete, but with no traffic and an SEO strategy that would take time to deliver results, they needed an immediate solution to bridge the gap and drive sales quickly.
Unlike other major sectors, the roofing trade in terms of digital marketing is still fairly old school. Majority of sales are driven via word or mouth from fellow tradesman to tradesman. However, to remain competitive and reach an even larger market, PPC was the way to go. PPC is the fastest way to the market and our client recognised that this was the avenue that they wanted invest in.
The solution
So we identified early on that PPC was going to be the way to go, but the question was which platform to invest in. With roofing supplies related enquiries on the rise on Google (identified through our research) we determined that Google Ads was going to bring them the best return on their investment.
We recommended starting with a budget of £1000 per month and gradually scaling it. Each incremental budget increase had to be sustainable and backed by the results that came in. Additionally, we determined that Performance Max and Shopping campaigns were going to help hit their primary goal; increasing sales. We then set out the following steps.
Our approach
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Consultation
We learnt about what our clients goals were, their USP's and what they had already tried
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Strategy
The clear objectives was sales. We recommended e-commerce based Google Ads
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Preparation
We set up a shared document to collaborate on the ad copy, content and keywords
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Setup
We set up conversion tracking and launched a combination of PMAX and shopping campaigns
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Optimisation
We continued to scale out the campaigns, refining targetting to boost the ROAS
Here's an overview of what we achieved
We successfully transformed our client’s business for the digital age, unlocking a brand-new revenue stream and positioning them as a strong competitor in their industry. We can do the same for you.
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1200%
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152%
In Sales Revenue
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100%
Increase in Conversion Rate
What our experts have to say
The choice of campaigns was absolutely integral to the success. By setting up accurate conversion tracking via Shopify and then setting up high intent eCommerce-focused ads, we were able to reach those customers who were most likely to convert. If you're looking for a similar results, why not reach out to us.
What our clients have to say
Highly recommend Simy!
I recently had the pleasure of working with Kyoto Digital, and I can't recommend them highly enough! Their expertise in paid advertising is second to none, and their ability to create tailored strategies that deliver real results is truly impressive.Thank you, Simy, for your incredible work!
Amazing at Google Ads and always delivers excellent results. Highly recommend.
I've worked with Kyoto Digital for over 6 months now and his Google ads/PPC campaign management expertise is very comprehensive. The ppc accounts have consistently returned a high ROI and I would recommend any medium to large businesses to have a consultation with Kyoto Digital.
Simy has been leading our Google performance marketing for the past “x” months, and we couldn’t be happier with the results! Despite working with a modest budget, Simy managed to generate very potential leads and achieve an impressive 5-6X ROAS. We highly recommend him for any digital marketing needs!
Simy has provided our pharmacy business with a great service to date. He’s diligent in his work and is constantly communicating and aiming to progress our digital presence.
Highly recommend Kyoto Digital - working with Simy has been a great experience!
Scale your business with Kyoto Digital
Our Derby-based paid ads agency has worked with roofing suppliers to online clothing stores to NHS pharmacies. Let’s scale your company now.
